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YouTube’s Official Artist Channels (OACs) offer a unified presence for artists by consolidating their standard YouTube channel, VEVO channel, and Topic Channel into a single, centralized hub. This streamlined approach ensures fans can easily access all official content related to an artist.

1. Case Study Overview On April 8th through the 10th 2025, the “FYWO” campaign [centered on driving audience engagement and Spotify...

Whether you’re writing songs, producing videos, coding software, or designing album art, your creative work has value; and that value...

In today’s music industry, talent is only half the equation. To consistently earn revenue from your music, you need the right business...

An Artist Visual Identity's Subliminal Narrative is the underlying, unspoken story that an artist communicates through their visual...

In a nutshell, a PRO collects royalties on behalf of songwriters and publishers when their music is performed publicly.

Whether you’re dropping your first single or building out a full album, protecting your music properly isn’t just a best practice — it’s essential. But here’s a detail many artists overlook:

On May 16, 2025, Minneapolis witnessed one of the most unforgettable underplays in recent memory — a full-on, last-minute, sold-out performa

Lyrics aren’t just words. They’re emotion. They’re the message. They’re what makes a listener hit repeat or scream the hook from the crowd. Whether they show up as wedding vows, get looped by DJs at packed shows, or fuel your latest social caption, lyrics are the core of how your music connects.

If you’re an artist seeking meaningful collaborations, it’s essential to explore platforms that connect you with fellow musicians.

Securing brand sponsorships and endorsements for independent musicians takes strategic positioning, clear storytelling, and the ability...

This post outlines the strategic framework behind our latest community engagement campaign at Amunson Audio. Designed to support...

In a landscape where digital music is king, musicians and independent labels face a challenging maze of copyright laws and licensing rules.

By embedding products into an artist’s workflow, we create authentic brand affinity while maintaining credibility and artistic integrity.

Branding in the realm of music is often discussed in whispers, leaving artists puzzled about its true essence. Simply put, your brand is you