Apart from creating and releasing your music, you need to get it into the right hands. An Electronic Press Kit, or EPK, helps you cut through the noise.  Packaged in one place, an EPK is your professional resume and business card that makes it easy for music industry professionals such as managers, booking agents, venues, promoters, journalists, and more, to access and review your work. Make a great first impression Exploring if an EPK is right for you indicates that you may

As an artist you need to ensure you’re fully prepared. Most selection committees, event organizers, and booking teams look for the same core indicators of professionalism and readiness. Understanding these expectations puts you in a much stronger position no matter where you’re applying.

YouTube’s Official Artist Channels (OACs) offer a unified presence for artists by consolidating their standard YouTube channel, VEVO channel, and Topic Channel into a single, centralized hub. This streamlined approach ensures fans can easily access all official content related to an artist.

The FYWO Campaign: A Case Study on Engagement and Growth 1. Case Study Overview From April 8th to April 10th, 2025, the “FYWO” campaign...

Whether you’re writing songs, producing videos, coding software, or designing album art, your creative work has value; and that value...

In today’s music industry, talent is only half the equation. To consistently earn revenue from your music, you need the right business...

An Artist Visual Identity's Subliminal Narrative is the underlying, unspoken story that an artist communicates through their visual...

In a nutshell, a PRO collects royalties on behalf of songwriters and publishers when their music is performed publicly.

In today’s music industry, we talk a lot about AI, automation, and scale.. but rarely about the quiet infrastructure that makes the entire ecosystem work: metadata . It’s not glamorous, but it determines whether a release gets distributed, flagged, taken down, monetized, or lost in the void. I recently met with Robert Bach , Founder & CEO of Spinney Media , longtime COO at CD Baby, and a veteran operations leader whose career spans Amazon, Virgin, Lattice Semiconductor, and o

My music has always been rooted in storytelling—but the truth is, the story didn’t begin with a stage or a spotlight. It began with survival. As an LGBTQ+ individual, navigating the world has often meant learning how to exist in spaces that weren’t built with me in mind. That experience has shaped not only who I am, but how I show up as a leader, advocate, and creative professional. Identity Is Not a Side Note: For many LGBTQ+ individuals, identity isn’t a branding choice—it’

A lot of us are guilty of bouncing from one idea to the next, releasing music sporadically, shifting our sound every month, or promoting a track once and then moving on. It feels creative, but to your audience it looks chaotic.

As an artist, it’s easy to overlook some of the simplest ways to earn a little extra income. Here are a few methods that cost you nothing but can make a meaningful difference.

Submit your pitch at least 7 days before the release date to ensure editorial consideration and inclusion in your followers’ Release Radar.

Releasing a song is a huge milestone. It’s the result of writing, rehearsing, recording, and refining your work until it feels ready to share with the world. But in today’s music industry, what happens after release day often matters just as much as the release itself.

Watch me play Back in Blood on piano and learn why real artists don’t just create—they own their masters and publishing.

Whether you’re dropping your first single or building out a full album, protecting your music properly isn’t just a best practice — it’s essential. But here’s a detail many artists overlook:

On May 16, 2025, Minneapolis witnessed one of the most unforgettable underplays in recent memory — a full-on, last-minute, sold-out performa

Lyrics aren’t just words. They’re emotion. They’re the message. They’re what makes a listener hit repeat or scream the hook from the crowd. Whether they show up as wedding vows, get looped by DJs at packed shows, or fuel your latest social caption, lyrics are the core of how your music connects.

If you’re an artist seeking meaningful collaborations, it’s essential to explore platforms that connect you with fellow musicians.

Securing brand sponsorships and endorsements for independent musicians takes strategic positioning, clear storytelling, and the ability...