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YouTube’s Official Artist Channels (OACs) offer a unified presence for artists by consolidating their standard YouTube channel, VEVO channel, and Topic Channel into a single, centralized hub. This streamlined approach ensures fans can easily access all official content related to an artist.

1. Overview On April 8th through the 10th 2025, the “FYWO” campaign [centered on driving audience engagement and Spotify traffic]...

Whether you’re writing songs, producing videos, coding software, or designing album art, your creative work has value; and that value...

In today’s music industry, talent is only half the equation. To consistently earn revenue from your music, you need the right business...

An Artist Visual Identity's Subliminal Narrative is the underlying, unspoken story that an artist communicates through their visual...

In a nutshell, a PRO collects royalties on behalf of songwriters and publishers when their music is performed publicly.

Securing brand sponsorships and endorsements for independent musicians takes strategic positioning, clear storytelling, and the ability...

This post outlines the strategic framework behind our latest community engagement campaign at Amunson Audio. Designed to support...

In a landscape where digital music is king, musicians and independent labels face a challenging maze of copyright laws and licensing rules.

By embedding products into an artist’s workflow, we create authentic brand affinity while maintaining credibility and artistic integrity.

Branding in the realm of music is often discussed in whispers, leaving artists puzzled about its true essence. Simply put, your brand is you