AMUNSON AUDIO, LLC
BRAND BIBLE
Founded in 2020 by Patrick Jae Amunson, Amunson Audio exists to empower independent artists to own their music, understand their rights, and thrive in the modern industry. We bridge artistry with technology—translating creativity into measurable value through transparent publishing, metadata accuracy, and ethical collaboration.
Mission & Vision
Mission: We provide a complete infrastructure for artists: from copyright registration to global distribution, licensing, and audience engagement. Our mission is to transform creative chaos into structured, revenue-generating sustainability while preserving artistic intent.
Vision: To build a global ecosystem where independent creators, educators, and innovators operate collectively—sharing resources, insights, and opportunities under one unified network.
Core Pillars
Ownership & Integrity: Artists retain their rights and receive transparent, equitable treatment.
Transparency: Every deal, split, and metadata entry is traceable and verifiable.
Innovation: We design systems that empower creators—never exploit them.
Community: Collaboration replaces competition through The CoLabs ecosystem.
Education: We demystify publishing, sync, and metadata for the next generation of creators.
Voice & Tone
Voice: Confident, knowledgeable, human. Speaks with authority — but never arrogance. Uses clear, artist-friendly language.
Tone: Semi-formal, inspirational, and collaborative. Encourages trust through precision and warmth.
Brand Descriptors: Empowering • Ethical • Modern • Textural • Purpose-Driven
Writing Examples: ✅ “We make independent music competitive.” 🚫 “We disrupt the music industry.”
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Personality Traits: Empowering, Precise, Creative, Authentic, Data-driven
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Style Examples: "Own your music. Own your sound. Own your success."
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Formatting Rule: Always use active voice and real outcomes - avoid corporate filler.
Visual Identity
Colors: #0000000
Typography: Headings - Futura PT : Body - DIN Neuzeit Grotesk
Logo Usage: Maintain clear space = height of "A". Use white on dark and cyan for accents. Avoid stretching or altering the logo.
Messaging Framework
Elevator Pitch:
For independent artists, educators, and licensing professionals seeking transparency and control, Amunson Audio is a music publishing and technology company that fuses creativity with precision. Unlike major labels or opaque distribution services, we offer clarity, collaboration, and ownership.
Taglines:
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Own your music. Own your sound. Own your success.
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Independent. Empowered. Heard.
Audience:
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Artists: Transparent partners in growth and ownership.
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Licensing Partners: Professional metadata-ready catalog for film, TV, and ads.
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Educators & Communities: Mentorship through creative collaboration and data literacy.
Brand Promise
We promise clarity where others offer confusion, integrity where others cut corners, and partnership where others impose contracts.
Amunson Audio is not just a publisher—it’s a movement toward ethical creative empowerment.
Design System Overview
Buttons: Primary = Cyan Glow (#00D8FF)
Secondary = Ivory Light • Rounded 10 px.
Cards: Slight glass-texture overlay with 1 px border #A1A8B5 at 30 % opacity.
Imagery: Real studios, artists in motion, low-light tones with cyan gradients.
Layout: Wide breathing space (1100 px max-width), ample negative space for focus.
Ethics & Community
Amunson Audio is built on trust - a BBB-accredited company rooted in artist advocacy, community education, and local impact through music initiatives like the Music Makers program, CoLabs, and partnerships with emerging creators.