Audience Curation

Service Description

Objective: To strategically grow and segment your fanbase by leveraging behavioral data, platform algorithms, and artist-aligned audience archetypes. Scope: • Fan Persona Development: Define core and aspirational audience segments based on psychographic data, behavior patterns, and musical alignment. • Pixel Infrastructure Setup: Implement Meta, TikTok, Google, and custom tracking across relevant digital touchpoints. • Targeting Architecture: Build and refine custom conversions, lookalikes, and retargeting groups based on real fan interactions. • Growth Funnel Design: Construct platform-specific user journeys that lead from casual listener to dedicated follower. Outcome: A data-driven audience system that continuously improves targeting efficiency, reduces ad costs, and brings in the right listeners for your brand.