Branding in the realm of music is often discussed in whispers, leaving artists puzzled about its true essence. Simply put, your brand is your story—the narrative you share with the world. Originating from insights provided by established artists, let's break down some structured approaches to shape your brand, making it as genuine as your music.
Approach 1: Pinpointing Your 'Why'
Author Simon Sinek, in his ground-breaking book "Start with Why," takes branding beyond the superficial. Many companies focus on what they do, saying things like, "We produce noise-canceling headphones." But how about taking it a step further by focusing on why you do what you do?