Seamless - Dynamic Product Placement
Detailed Description of the Invention
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Technology: The invention employs software and algorithms that analyze visual content to identify objects suitable for ad replacement. The system uses AI to seamlessly integrate branded content into the scene, preserving the flow and aesthetic of the original content. The technology supports both real-time ad insertion and post-production modifications.
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Props: Props are designed with visual markers (e.g., plus symbols or QR-like codes) that allow the system to accurately replace them with branded elements during editing. These props are used in filming and are later replaced with brand-specific items in post-production.
Process
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Pre-Production: Content creators provide footage with pre-marked props or green screen elements that allow for easy ad replacement during editing.
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Post-Production: The system identifies the pre-marked objects and replaces them with branded content based on the target audience's preferences. The ads can be swapped dynamically without requiring reshoots or significant re-editing.
Another implementation could involve a TV show where cars in the background are replaced with branded vehicles, depending on the location and demographics of the viewers. This approach allows the same scene to cater to different advertising needs without altering the core content.
Background of the Invention
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Problem Statement: Traditional advertising methods disrupt content consumption, leading to a negative viewing experience. As more viewers shift towards ad-free subscription models, advertisers face challenges in reaching their target audiences without interrupting the content. Additionally, content creators are searching for new ways to monetize their work beyond traditional methods.
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Solution: The invention provides a method and system for dynamically integrating advertisements into content, making the ads a seamless part of the viewing experience. By replacing objects within scenes with branded products, advertisements become organic to the content. This system leverages CGI and AI technologies to make ad placements flexible, adaptable, and personalized for different audiences.
Summary of the Invention
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Dynamic Object Replacement: A system that identifies objects within scenes (e.g., vehicles, products, signs) and replaces them with branded elements during post-production or in real-time. The system can be tailored to different audiences, providing targeted advertising based on viewer preferences or demographics.
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Prop Integration: Specially designed props (e.g., bottles, cans, cars) are embedded with markers to facilitate easier mapping and replacement during post-production. This reduces the complexity of integrating advertisements into existing content and ensures seamless ad placement.
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Content Collaboration: A method for collaborating with content creators to identify scenes suitable for dynamic advertising. The system supports both pre-produced content and green screen footage, allowing for flexible ad integration across various media types.
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For Content Creators/Owners: Provide a new revenue stream by licensing specific scenes within their content for dynamic product placement. This enables creators to continue monetizing their work long after its initial release.
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For Advertisers: Offer a unique and engaging way to integrate products directly into popular content. The platform allows for dynamic, audience-tailored ads that can be changed over time without needing to reshoot or re-edit the original content.
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For Viewers: Provide a viewing experience free of traditional ads and subscriptions. Instead, the products are subtly integrated into the content they love, making the advertising experience more organic and less intrusive.
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Licensing Fees: Content creators/license holders receive a percentage of the revenue generated from licensing specific scenes for product placement.
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Advertising Fees: Brands and advertisers pay for product placements within the content. Pricing can be dynamic based on audience demographics, content popularity, and the level of integration (e.g., prominent placement vs. subtle background integration).
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Subscription Model (Optional): Although the core offering is ad-free content funded by advertisers, a premium subscription tier could be offered with additional features (e.g., exclusive content, advanced features).
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Data Analytics Services: Offer advertisers insights into audience engagement with their integrated ads, charging a premium for this data.
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Content Acquisition & Licensing: Identify and negotiate licenses for content with high potential for dynamic advertising.
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Ad Integration: Develop and implement the technology needed to seamlessly integrate products into licensed scenes without disrupting the viewer's experience.
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Audience Targeting: Use data analytics and AI to tailor product placements to the demographics and preferences of specific viewer segments.
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Marketing & Sales: Promote the platform to content creators, advertisers, and viewers. Highlight the innovative approach to monetization and ad integration.
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Platform Management: Continuously update and improve the platform, ensuring smooth operations, customer satisfaction, and security.
Revenue Streams
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Content Creators: Establish long-term relationships through favorable revenue-sharing models and continuous collaboration on new content.
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Advertisers: Offer personalized service with tailored ad campaigns and insights into audience engagement, fostering loyalty and repeat business.
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Viewers: Build trust by prioritizing privacy and ensuring a high-quality viewing experience without intrusive ads or hidden costs.
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Partnerships: Collaborations with streaming platforms and content aggregators to integrate the service into their offerings.
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Direct Sales & Marketing: Outreach to potential advertisers and content creators through industry events, direct sales efforts, and targeted marketing campaigns.
Our Partners
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Production Studios: Build strong relationships with content creators and studios to license scenes from their work. Offer favorable revenue-sharing agreements and emphasize the opportunity for continued monetization.
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Brands: Partner with brands seeking innovative ways to reach their target audience. Focus on high-visibility industries (e.g., automotive, tech, fashion) that benefit from product placements.
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Technology Providers: Partner with companies specializing in VFX, AI, and data analytics to build and maintain the platform’s dynamic ad integration capabilities.
One example is using a scene from Wayne's World 2, where different branded pizza boxes are seamlessly integrated into the content. This demonstrates how various brands can be inserted into the same scene for different viewers.
